Strategic Brand & Marketing Programme Management · Coaching · Giovana Cremasco

A conversation is enough.

With a decade of experience in reading how brands, teams, and markets move with culture ‐ at adidas, Moooi, Save the Children, and beyond ‐ I craft what is needed for your brand to move too.
And I get us both there, strategy to implementation.

Explore ServicesLet's talk
See Selected Work → Coaching for women

Who you're working with

Not an agency.
Me ‐ from
week one.

I'm Giovana Cremasco ‐ a multilingual systems thinker, and the person who takes a project from the first conversation to the day it lands.

The Upper View is deliberately small. Companies get a senior brand and marketing programme lead inside their team ‐ in five languages, from week one. Women get the same eye on their own next chapter. Two ways in: for companies, or for women.

Global campaignsBrand activationProgramme managementSystems thinkerGrowth strategyAI fluentHigh-performing teamsFive languages CoachingD2C · B2C · Multi-industry

Proof, not adjectives

91%
Avg global sell-through
across 20+ markets · adidas
€600K+
Raised in one campaign
at Save the Children
€1.2M
Comms budget led
at Moooi, global
20+
Recommendations
on LinkedIn

Precision-built for teams
with no time for guessing.

Each engagement is scoped, focused, and built to move in days ‐ not months. No vague decks. No retainers that drift.

What I'm known for

Programme & Project Leadership

Large, high-stakes projects in marketing, brand and martech. From strategy to delivery, across markets.

Interim · Project
Global

Brand Activation & Campaigns

Global launches and campaigns, concept to rollout. 15+ activations across 20+ markets.

Interim · Freelance
Embedded

Interim & Fractional Lead

Inside your team from week one, for as long as the work needs.

Retainer · Project

For women · Coaching

I walk
with you.

The Upper View is what I give a brand: the view from above, and the steps to get there. I do the same for one woman at a time.

1-1, six months, by application. For high-performing women at a turning point. I run your next chapter the way I ran luxury campaigns: scoped, sequenced, delivered. And I work with the whole woman. Her strategy and her spirit. Her discipline and her energy.

"You turned nerves into clarity and confidence."

Foram · now at Shell

"Your words reach me differently. 'Trust yourself' is something that you hear often, but I receive it on a deeper level when hearing it from you!"

Юля (Julie)

"The market moves fast. Founders who win move with precision — not volume."
Giovana Cremasco — The Upper View

In their words

Big players trusted the read.

A few of 20+ recommendations. In English and Dutch — because I work in both.

Moooi

"A strong analytical mind — a bullshit-detector. If you think of fooling her, you'd better prepare your sources and numbers. Her positive energy and can-do mentality are a great boost to any organisation."

Niels Keller

Sustainable Solution Development · colleague at Moooi

Save the Children

"Waar anderen problemen zien, ziet zij kansen. Wat mij vooral bijblijft, is haar strategische blik en haar vermogen om koers te houden, ook in uitdagende omstandigheden."

Anthea van den Berg-Koopman

Interim marketing & org advisor · worked together at Save the Children

Save the Children

"With her precision and no-nonsense approach, she's a real asset to any team. She not only managed campaigns effectively but introduced processes that truly made a difference."

Niels Verhart

Brand Marketing & Innovation · worked together at Save the Children

Moooi

"Her way of organising complex strategies is something that amazes me. She was always able to show me results I could work with, and attracted many new customers. If you get the chance to work with Giovana, take it."

Jeffrey Dral

Creative freelancer & brand manager · worked together at Moooi

Leapfrog 3D Printers

"Giovana is a great leader, able to keep her team focused on targets — building growth systems and driving AI implementation. Her greatest quality is a focused mindset that pays attention to the details that matter."

Ben Diallo

Growth Marketing & GTM Engineering · reported to Giovana at Leapfrog 3D Printers

Leapfrog 3D Printers

"Giovana will not allow a low-quality marketing product to be released. Her strong personality, creative energy and great writing skills streamlined our marketing and greatly improved our productivity."

Sander Adam

Head of Trading, Blocktraders · managed Giovana at Leapfrog 3D Printers

Good to Give

"Als je ooit je idee aan het vliegen wilt krijgen, dan is Giovana de dame die je moet hebben. Communiceert helder in meerdere talen en kruipt snel onder de huid van het idee en maakt het zich eigen."

Michael Weber

Manager / Owner · worked together at Good to Give

Moooi

"If Giovana promises something, she makes it happen. My tag cloud for her: inspiration, passion, creative, energetic, results-driven, positive."

Corinna Van Santen

Clear processes & collaboration · worked together at Moooi

Read 20+ recommendations on LinkedIn →

Beyond the strategy

Strategy is one half.
The writing is the other.

The same pattern-reading that shapes brands runs through everything I make. Want to know who you're really working with? Start here.

The Girl on the Grass
My literary memoir, out worldwide. A trilogy about survival, becoming, and the stories underneath the ones we tell.
Read the book →
The Meadow
A community for women in the Netherlands — a world by The Girl on the Grass.
Enter the Meadow →
giosdays
The doorway — how I think, in public. Where the strategy, the writing and the rest of the work all connect.
Explore the hub →

Ready to move
with precision?

See the work, or start the conversation.

Let's talk →See Selected Work →
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Selected Work

Work that moved
the needle.

Global brand activations, campaign strategy, and consulting engagements across sport, luxury, retail, NGO and consumer goods.

Campaigns & Global Activations

Save the Children Dream a Little Dream

NGO · Winter Campaign

Save the Children: Dream a Little Dream

Kickstarting the partnership with TBWA\NEBOKO — a campaign designed to raise funds to aid children facing lack of infrastructure throughout the winter season.

Interim Senior Marketing Strategist

Save the Children: Honger

NGO · End-of-Year Campaign

Save the Children: Honger kent geen medeleven

An omnichannel activation with Noise, including a Christmas tree at the Royal Christmas Market in Den Haag. The largest end-of-year campaign in Save the Children Nederland's history — €600K+ raised in six weeks.

Interim Senior Marketing Strategist

aO x Parley

Sport · Sustainability

aO × Parley

Digital strategy to launch the collection removing ocean plastic — CRM, dotcom, apps, socials and PR across global markets.

Global Digital Activation Strategy & PM

aO x KoRn

Sport · Entertainment

aO × KoRn

Digital strategy for the global partnership launch — campaign pages, editorials, and co-ordinated rollout across dotcom, apps, retail, socials and PR.

Global Digital Activation Strategy & PM

Adilicious

Sport · Retail · Hyper-local

Adilicious

Omnichannel strategy for 11 silhouettes across 11 cities — NYC, LA, Paris, London, Berlin, Seoul, Shanghai and beyond. A 9-month global project.

Global Digital Activation Strategy & PM

aO x BAPE

Sport · Fashion · Design

aO × BAPE

Digital strategy to launch the aO × BAPE Forum silhouette globally across dotcom, apps, socials and PR.

Global Digital Activation Strategy & PM

Consulting Engagements

01

Good to Give

Wholesale Fair Trade Retail · goodtogive.nl

Full rebranding and digital strategy for a B2B fair-trade gift supplier — new corporate identity, website and user experience. Delivered with Studio Redefined.

Rebranding · Digital Strategy · PM
02

Eurapco

Insurance Alliance · eurapco.com

Marketing and sustainability action plan for the European alliance of insurers — a 5-part strategic report applicable across all 7 member countries.

Marketing Strategy · Sustainability · Report
03

Oxfam Novib

International NGO · oxfamnovib.nl

Omnichannel fundraising acquisition strategy for global humanitarian campaigns — full plan of approach, supporter journey design, and cross-functional alignment.

Acquisition Strategy · Supporter Journey
04

Rotterdamp

Community-led Retail Brand · Rotterdam

The first engagement at The Upper View. Complete brand transformation — identity system, tone of voice, website redesign, extended to in-store renovation aligned to the new direction.

Brand Transformation · TOV · Web

Want to see what this looks like
for your brand?

Let's Talk Strategy →

Contact

Let's find what's
holding your brand back.

Every project starts with an honest conversation. You already sense something isn't landing — let's name it, then fix it.

Start here

Pick the door that fits.

Each one opens an email, already written for you — just fill in the blanks and send. No forms, no funnels. Straight to my inbox.

Need a senior pair of hands

Interim & Fractional

You need a senior brand or marketing operator embedded in the team, delivering from week one.

Open the email → For women

Coaching

You're at a turning point and one thing has to land. 1-1, six months, by application.

Apply → Not sure yet

Just say hello

You've got a situation you can't quite name yet. Start the conversation, and we'll find the shape of it together.

Open the email →
◇

30-Minute Discovery Call

Where you are, where you need to be,
and whether we're the right fit.
No pitch — an honest conversation.

Book a Call →
✎

Write to me directly

Prefer your own words?
Open a blank email and tell me
what's going on.

Email Me →
01.An honest conversation about your brand challenge
02.I'll tell you clearly whether — and how — I can help
03.A scoped proposal within 48 hours if there's a fit

Based in

Rotterdam,
The Netherlands

Working

Europe &
globally

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